First one-of its kind indigenous brand, offering ethically made, 100% vegan, and fashionable products.


Founder: Devika, Srimal Bapna

Devika started her career at Ernst & Young, London in Financial Services and simultaneously qualified as a Chartered Accountant.  She always had an entrepreneurial itch since she was little and found her calling when she moved back to Delhi and identified a gap in the footwear industry.

She was nominated as one of the Top 35 CA’s under 35 in 2017 by ICAS (the professional body of CA’s).  She won the Digital Women’s Award for E-commerce, hosted by SheThePeople in Dec 2017.